Bank Al-Sharq's main strategy and objectives are summarized by the following:
- Achieve financial strength and growth, including expanded market share, and to generate income for its shareholders through continued profitability,
- Contribute to rooting the banking culture in the Syrian market through strengthening trust and partnership with our customers and an on-going focus on providing professional and quality customer service,
- Hire, retain local qualified personnel, and continually develop their skills and expertise to provide banking services and manage operational risks in line with industry best practices. Apply equal opportunity employment principle to encourage performing personnel to grow within the bank,
- Invest in a large branch network in order to cover the banking needs of the different Syrian regions and sectors to gain both market share and optimize asset quality,
- Invest in technologies that reduce operational risks and promote the implementation of best practices in the industry,
- Create and develop new banking products and services which are responsive to the Syrian markets needs and conform to Syrian banking and monetary laws and regulations,
- Contribute actively to Syrian economy growth through attracting foreign investment, financing investment projects in Syria and promoting foreign trade with the Syrian Arab Republic,
- Promote sustainable development in Syria through continuous corporate sponsoring of social activities.